[Skip to main content] [Skip to secondary navigation]

Tank beer at The Botanist, Sheffield

The Botanist, Sheffield - tank beer

T&J installed the tanks at The Botanist site in Sheffield on behalf of Budweiser Budvar for whom they are the sole UK service provider. T&J has now delivered seven tank beer installations at New World Trading Company venues.

The venue

The Botanist takes an ‘outside, in’ approach to creating a unique environment which resembles that of a vintage greenhouse or conservatory, with foliage being the dominant feature in the overall aesthetic of each venue.

The Sheffield branch of The Botanist is the 10th Botanist site and the first site to open under the new ownership of Graphite Capital. It boasts The Botanist’s usual broad, well-ranged drinks mix including botanical cocktails, gins, and – in a first for Sheffield – Tankové Pivo will be served alongside its vast range of other beers.

The requirement

The Botanist, Sheffield required a complete tank beer installation that would bear the volume required to cater for its customers, whilst also being unobtrusive to the venue’s operations.

The system

Tank beer is a beer storage and dispense system that caters for high volume storage and delivers superior hygiene and efficiency compared with traditional barrel or cask options. The beer is stored within the tanks – in volumes of 500 litres – in polyvinyl in-liners which are replaced with every refill, ensuring maximum sterility.

The visual impact of the tanks can greatly enhance point-of-sale and Budweiser Budvar makes particular use of this with its retro look. It is the most space efficient beer storage method available, and its visual impact greatly enhances point-of-sale. Budweiser Budvar makes particular use of this with its copper-coloured tanks, emblazoned with the Budweiser Budvar ‘Tankové Pivo’ logo.

The Botanist, Sheffield

Installation and aftercare

T&J installed two tanks – both of which are on show – within the bar area of The Botanist, Sheffield, holding a total of 1,000 litres of Budweiser Budvar. T&J continues to provide aftercare in the form of logistics for delivery of the beer and maintenance of the system to keep the beer flowing.

Client feedback

Simon George, UK Managing Director, Budweiser Budvar UK, said: “We have had an overwhelming reaction so far to Budweiser Budvar Tankové Pivo in all our sites and are keen to ensure that we bring more to places both in and out of London. Sheffield, as a city, has a strong beer scene and we are confident that Budvar Tankové Pivo will be well received by people looking for a lager with authenticity and a brewery-fresh taste.”

Kieran Hartley, Beer Guru, New World Trading Company, said: “T&J has provided us with superb installations across the country. We’ve been very proud to bring Budweiser Budvar tank beer to a number of our venues and Sheffield is a great example of their work. T&J has been very flexible – fitting into our fit out schedules and minimising disruption to our operations.”

Tank beer tanks - The Botanist, Sheffield

Paul Jones, Operations Director of T&J Installations, said: “New World Trading Company has helped to drive the Budweiser Budvar brand and tank beer forward in the UK. The general customer profile of those visiting The Botanist chain and the other venues on the NWTC portfolio are certainly within the target audience for the Budvar brand and tank beer technology.”

The popularity of tank beer within the UK has grown exponentially over the past few years. The premium drinks market, which has boomed over a similar space of time, has prospered from current consumer trends which show that customers are happy to pay more for a better experience.

T&J can provide equipment supply, installation and maintenance services, as well as logistics for delivery of the beer from the brewery into the tanks, for those considering tank beer as a method of dispense for one of their products.

For further information on the tank beer system, call Paul Jones on 0121 783 8925, or email info@tjinstall.co.uk.

Units A&B, Riverside Industrial Estate, Atherstone Street, Fazeley, Tamworth B78 3RW
T: 0121 783 8925