By The Glass wine app
The ‘By The Glass’ wine dispense system represents the most high tech method of beverage dispense offered by T&J Installations. This is not simply down to the way By The Glass maintains optimum atmospheric conditions, to preserve the wine in an unprecedented capacity, but for the integrated, interactive mobile application used to operate it.
By The Glass is the world’s first interactive wine station - which can be accessed, managed and controlled by the smartphone. This system offers fantastic potential to enhance the overall experience of sampling or consuming wine. The ability to order, find more information on or recommend wines through the application has played a significant role in the system’s positive impact on a premises’ wine sales.
Since installing the system, users have seen:
- Overall wine volume grow by 13%
- The average price per glass sold increase by 19%
- Overall sales value increase by 28% (as a consequence of higher volumes and a higher price per glass)
The app, which can be tailored to support your outlet’s branding, is easy to use and can be logged into by registering your email or by using a Facebook log in system – providing you with your customer’s contact details. This function allows you to easily create a consumer database to whom you can market new events and products.
When utilised for wine sampling, By The Glass operates on a credit system. Credits are bought at point of sale and, with the customer logged into the app, these credits are then allocated to this person’s unique profile within the app. With credits value assigned to measures, according to their bottle value, customers are free to choose which wines they wish to sample.
The feedback functions from the app mean you can tailor unique recommendations to customers – based on their previous wine preferences. The interactive elements of the app also allow customers to share wines they like from your site through their Facebook – invaluable, consumer driven, free promotion for your business.
Features and benefits summary:
- Pour free samples of wine - great sales aid
- Sign in by email or Facebook - automatically generates customer database
- Customers can access information on wines
- Pay via the app - increases convenience of purchasing, for customers
- Rate wines and make notes - allows you to gain more information about a wine's popularity and appeal
- Keep a record of wines tasted - makes wine tasting easier
- Detailed user profiles and activity reports - helps you to cater for your customer's specific tastes
- Can be customised and integrated with your online shop - supporting branding and increasing sales