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Beer with a bouquet: T&J installs tank beer at The Florist in Bristol and Liverpool

Interior of The Florist, Liverpool Light fitting at The Florist, Liverpool

As The New World Trading Company launches its new brand of venues, The Florist, T&J has installed Budweiser Budvar tank beer at the debut locations – Bristol and Liverpool.

The new floral themed brand chimes in nicely with the leafy green aesthetic of one of The New World Trading Company’s established chains, The Botanist. With the first two venues opening in a 4-week period, The Florist has enjoyed a successful Spring 2018 launch.

Shop front of  The Florist

The Florist’s vibrant bars – filled with flowers and pastel colours – offer an equally colourful and aromatic cocktail range, inspired by the art of floristry.

In the words of The New World Trading Company: “The Florist believes in the art of floristry, to charm each of the senses. Step into a sensory world to discover an arrangement of culinary delights, daily beats and nightly DJs…”

The first two branches of The Florist are 69 Park Street in Bristol, which opened in March, and Hardman Street in Liverpool, which opened in April – with both receiving tank beer installations in April. The tanks installed have a capacity of 500 litres – the equivalent of 10 kegs – allowing venues to reduce their rate of restocking.

The Florist - tank beer

Paul Jones, Operations Director of T&J, said: “It’s great to now be part of the launch of a new brand for New World Trading Company – having installed and supported tank beer for them at a number of locations, up to this point.

“This latest investment in tank beer, made on a new brand of venues, is testament both to the compelling quality of a ‘brewery fresh’ product that tank beer makes possible, and of course to the versatility of the beer itself.”

As the first Florist location, Bristol, has a tank beer installation which consists of one tank above the bar, and a further two located in the cellar. Following swiftly on Bristol’s heels, the second branch, Liverpool, has a tank beer installation which consists of three tanks – two on show and one in the cellar.

The Florist wall flowers

Lauren Soderberg, Beer Guru at The New World Trading Company, said: “The Florist is an exciting brand for us, and we are enthused by its potential as the two venues in Bristol and Liverpool begin to make their mark. 

“Though the cocktail offering is central to the product range of these venues, beer remains an institution within the drinks menu – as it does in all our venues. 

“Budweiser Budvar tank beer has excelled at every location of ours in which T&J has installed it.

“It’s a light and aromatic lager, which fits with The Florist ethos, and T&J’s tank beer installation work and ongoing support ensures that our customers can enjoy all the subtleties this beer has to offer.”

T&J can also provide Budweiser Budvar tank beer as a mobile bar – a set-up that made its debut, again in London, at the Taste of London Festival in 2016.

For further information on the tank beer system and the tank beer mobile bar, call Paul Jones on 0121 783 8925, or email info@tjinstall.co.uk.

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