T&J helps Sadler's to open its first Tap Room in Birmingham
T&J Installations has provided all the drinks dispense installation services for Sadler’s Brewery at its first-ever on-trade premises in Birmingham. The pub is called Sadler's Tap Room and is located on 490 Hagley Road West, Quinton.
The new bar serves every product line produced by the Stourbridge-based brewery, including the recently launched Peaky Blinder line of beers and spirits, as well as a complementary food menu.
This is the first of Sadler’s Tap Rooms and is part of a new project for the company, which sees vacant retail premises on arterial roads selected for their proximity to residential communities. Sadler’s applies for a change of purpose on the properties in order to serve alcohol. Sadler’s aims to create a hotspot within the community where locals can drink quality ales and spirits, and socialise.
Ian King, Sales Director of Sadler’s Brewery, said: “We’re delighted to be working with T&J on another great, new project. We’ve got high hopes for our Tap Rooms – we believe they will galvanise local communities and encourage them to use the goods and services of the neighbouring shops.
“The popularity of the Peaky Blinder line has provided Sadler’s with such a commercial boost that it gave us an opportunity to start raising the profile of the Sadler’s brand within the city of Birmingham.
“The Peaky Blinder line is now available in Birmingham’s two largest music venues – thanks, in no small part, to T&J’s installation and maintenance services across Arena Birmingham in the city centre and Genting Arena at the NEC.”
T&J installed beer dispense equipment at Sadler’s Tap Room for both cask and keg products.
The next Sadler’s Tap Room will be created on Harborne High Street, and T&J Installations will once again be providing the installation and maintenance services of all the keg and cask beer dispense.
Ian continued: “It’s been a good opening thus far, and now that our food menu has launched at the pub, we look forward to seeing the pub take root in the community.
“T&J has once again provided us with excellent installation work and support. We know that our products our well represented at the Tap Room because T&J delivers a great pour at the tap, and that’s what we need to grow the brand.”
Ian Jones, Managing Director of T&J Installations, said: “It’s an exciting time to be working with Sadler’s Brewery, on a number of projects. Given our previous work with community-orientated venues, such as micropubs, we know the impact they can make.
“It’s a strong brand, with great products under it, and there’s been a great response in Birmingham, for what are locally brewed and distilled drinks.”
T&J would encourage those looking to set up or enhance their micropub or tap room venue to get in touch, as T&J may be able to assist in maximising the quality of your drinks offering.
For more information on T&J Installations beer dispense services, contact Ian Jones on 0121 783 8925 or email info@tjinstall.co.uk.
