T&J Installations joins forces with Celli Group
Italian drinks dispense specialist, Celli Group, has taken a 30% stake in T&J Installations. This strategic decision will further empower T&J in delivering on its promise to its customers and expanding its technological offering.
Following a sustained period of negotiations, Celli Group has secured a 30% stake in T&J Installations. T&J has 95 employees – including 65 technicians, working across seven branches to serve 15,000 customer sites.
Celli’s investment reinforces the underlying strength of T&J to serve businesses in the UK’s hospitality sector, such as pubs, hotels, restaurants, independent brand owners and national chains.
Driven by the desire to create a new, more sustainable, drinking experience, Celli’s philosophy aligns closely with the values that T&J has developed its business upon.
An introduction to Celli Group
Established in 1974, Celli is a global leader in the beverage dispensing solutions industry. Celli is known for the quality and design of its products, and championing technological solutions and sustainability.
Working with Celli will enable T&J to offer an enhanced range of products and services to the UK market more quickly.
A step forward
T&J’s competitive position within the UK market is further strengthened as a result of Celli’s investment in the company. In addition to the current support T&J offers, Celli will enable it to offer remote maintenance and technical assistance using the IOT systems within its product range.
Ian Jones, Managing Director of T&J Installations, pictured right, said: “We’ve always taken great pride in the quality of our service – it’s the reason why our customers have always supported us.
“We’re excited at the prospect of working together with Celli. We’re both companies with a long history – T&J has been operating for 35 years and Celli was founded 45 years ago – but we’re also both focused on the future.
“Joining forces provides us with the opportunity to grow within the UK market by continuing to embrace new technologies to add to our range of innovative products. Furthermore, our customers will benefit from enhanced levels of service.”
Celli on welcoming T&J
Nigel Farrar, UK Managing Director of Celli, said: “The Celli Group is a leader in the UK in the design and production of the ‘complete solution’ in drinks dispense equipment. We now find it essential to support our customers with both equipment and technical assistance services.
“T&J Installations, with their reputation for excellence in the market, is the best way for us to develop this part of our offering. This takes place in the middle of a particularly critical period, not only for our country but also for many other countries as well. It is proof of how much Celli Group believes in the future of this market.”
What lies ahead?
Ian Jones concluded: “We're excited to push things forward, deliver on the needs of our customers and to work and collaborate with Celli.
“It's a challenging and complex time for the drinks sector, as it is for many others, and we're working hard to support urgent requirements. It’s by coincidence that we're announcing this now, but having Celli onboard helps us to ensure that we fulfil our responsibilities throughout this challenging period for all of us, and beyond.”
For more information about our drinks dispense products and services, call 0121 783 8925 or email info@tjinstall.co.uk.
